Case study

Adpow: boost social media influencers engagement

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Key Takeaways:

Summary

Snapchatter of the Year and leading YouTube personality Shaun McBride, aka Shonduras, launched a successful giveaway with Adpow in October, 2016. It was one of Adpow’s first and an instant hit for both the influencer and his audience.

The Giveaway:

Adpow and Shonduras paired up by supplying Shonduras with a Flapit social media counter, which featured on the Shonduras channel, Spacestation Crew. The counter tracked YouTube subscribers live and in real-time as the subscriber count soared past 840,000:

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7326 Clicks from 1813 Users

The giveaway focused on Shonduras’ key social touch point adding an additional 464 subscribers to his already hugely popular YouTube channel. The campaign was also a success in taking the creative approach to promoting related channels and accounts and helping friends and family of Shonduras add 566 new subscribers and feel the social love.

In His Own Words:

It was WAY more engaging than just telling people to comment, and I saw a huge rise in the selected call to action. Great platform, thanks!

- Shonduras