Case study

Star’s Music Keeps Social Success Simple

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Key Takeaways:

Summary

Star’s Music is a legendary music retailer, active in France since 1977. Star’s Music has a physical retail presence in Paris, Lyon and Lille and stocks everything imaginable to light up a musician’s eyes and ears, from guitars and drum kits to DJ and professional recording equipment. They also house their impressive selection online and recently provided some of their coolest gear for an Adpowered giveaway.

The Giveaway:

Star’s Music launched 3 simultaneous giveaways with Adpow’s Business Plan for 3 different popular pieces of music gear. Each giveaway focused on simple outcomes: entry requirements were a maximum of 2 Facebook page visits coupled with an email submission. The three giveaways combined achieved over 40,000 clicks at an average conversion rate of 24%, peaking at 32%.

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The key aim of the campaign was simple: grow the business’ fan community and expand a targeted audience of music gear lovers. Low friction for user entry swiftly translated into high engagement and impressive results. In just one week, Star’s Music grew their Facebook fan base by 100% and their mailing audience by 22,787 users with a conversion for emails submitted at a staggering 97%.

In Their Own Words:

Adpow allowed us to centralize information while offering a qualitative and modern platform to our customers, who often find themselves tired of all too familiar Facebook publications requiring likes, shares, etc. Adpow is very effective allowing us to double our fan base in the space of a week